1. Introduction

This Privacy Policy outlines the rules for the processing and protection of personal data of customers of LovelyLinenshop.eu, in accordance with the General Data Protection Regulation (GDPR) and Polish law.

2. Data Controller

The controller of personal data collected through the Store is M-EXPO sp. z o.o., with its registered office at Pieczarkowa 39, 05-807 Terenia, NIP: 7393917198 (hereinafter referred to as the “Controller”).

3. Scope, Purpose, and Legal Basis for Data Processing

The Store processes customers’ personal data for the following purposes:

• Fulfilling sales agreements (Art. 6(1)(b) GDPR),
• Sending newsletters, if the customer has given consent (Art. 6(1)(a) GDPR),
• Handling complaints and returns (Art. 6(1)(b) GDPR),
• Archival and evidentiary purposes to safeguard information in case of legal necessity to prove facts (Art. 6(1)(f) GDPR).

Personal data may include, but is not limited to: full name, email address, home address, phone number, and payment information.

4. Data Recipients

Customers’ personal data may be shared with entities cooperating with the Controller in the performance of the agreement, including courier companies, payment system providers, and accounting service providers.

5. Data Retention Period

Personal data will be stored for the period necessary to fulfill the sales agreement, and thereafter for the period required by law or until consent for data processing is withdrawn.

6. Rights of Data Subjects

Every data subject has the right to access their data, rectify it, delete it, restrict its processing, transfer data, object to processing, and withdraw consent at any time without affecting the lawfulness of processing carried out based on consent before its withdrawal.

7. Requirement to Provide Data

Providing personal data is voluntary but necessary to conclude a sales agreement in the Store.

8. Automated Data Processing

The Store informs that profiling is used for marketing purposes, provided the Customer has given consent. Decisions based on profiling do not affect the ability to conclude a sales agreement in the Store.

9. Changes to the Privacy Policy

The Store reserves the right to make changes to this Privacy Policy. Any data subject will be informed of such changes in a manner that allows them to review the updates before they take effect.

10. Contact Information

Any questions or concerns related to personal data processing can be directed to the Data Controller via the contact form available on the Store’s website.